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Innovative Design Thinking Workshop
研发学院 体系架构设计 产品经理 开课时间:2021-07-04
鲁百年

2006、2007年中国培训十佳。2008年中国首届黄炎培职业教育管理奖。有特殊贡献的专家,享受政府津贴,国际大学生ICAN创新创业大赛导师和评委,北京大学《创新工程实践》导师,现任SAP大中国区业务创新团队首席顾问。

16余年高校任教经验,17余年全球500强、大型民营企业做高层管理、销售管理的工作经验,现在仍在全球500强背后的管理大师SAP公司工作。曾在美国SAS软件研究所任北方区销售总监、高级咨询顾问、创智科技股份有限公司CRM事业部副总裁、美国Hyperion公司高级销售经理、北京甲骨文软件有限公司高级咨询顾问经理、美国BusinessObjects公司中国区咨询顾问总监。

在英国剑桥大学和Sussex大学学习两年。在国内外发表学术论文110余篇,主持过两项国家自然科学基金资助的项目和一项回国人员基金,成果获省、部级科技进步一等奖、二等奖。北京大学音像出版社出版《如何做好大客户的战略营销》和《全面企业绩效管理》时代光华管理课程光盘两套,东方音像电子出版社出版《获得大订单的三部曲》光盘,中国国际广播音像出版社出版《客户也疯狂》光盘、北京大学出版社出版《全面企业绩效管理》、《矛与盾的平衡》、《大客户战略营销》和《客户也疯狂》、机械工业出版社出版《说服老板签大单》、清华大学出版社出版《创新设计思维——设计思维方法论以及实践手册》和《创新工程实践》专著七本。

自2001年介入培训业以来做过近900多天的培训,培训过9万余名的企业家和一线的管理、营销和服务人员。举行过大型公开课180余次,


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课程内容


Why This Workshop:


Innovative Design Thinking is a thinking model and methodology based on d.School of Sandford University. It is different from d.School Design Thinking. Right and Left Brian are combined for the innovation. It is not only innovation workflow, but also is based on the innovative tools. IDT can be used for Innovation of Business Modelling, Product, Operation, Service, Marketing, Sales etc.   

Dr. Lincoln Lu published one book called “Innovative Design Thinking” in 2015 and has published for 8 prints present.

Innovation Design Thinking said that Innovation can be divided into 4 phases and 7 steps including Explore, Discover, Design/Prototype, Deliver. 62 different Innovation Tools have been introduced in his book.

From 2012, Dr. Lu has given 600 DT workshops for many international companies such as Daimler, Volkswagens, Saint-Gobain, Schneider, Bosch, Yam! Brands, CCTV, Huawei, Lenovo  

 

 Take Away


1、Innovation and Transformation Flow

2、Master Positive Mindsets

3、Got Innovative Design Thinking by Customer Centralized and Object-Based Orientation

4、Know Six Elements for the Innovative Origination

5、Study a Set of Methodology of Innovative Design Thinking

6、Know of 62 Different Tools for Innovative Design Thinking

7、Design Prototype and Sketching of Visualization

 

Who Need This Workshop:


C-Level People

Leaders of Business Department

Manager of R&D

Director of Sales and Marketing

Director of HR

Staff of R&D

 

 

Training Form:


40%Presentation、60% Interaction

 

Agenda:

 

1、 Necessary for Innovation and Transformation

• Game of Coca Cola

• Why Need Innovation and Transformation

• Four Different Kinds of Innovation

• Six Elements of Enterprise Innovation

• Set up the Leadership for Innovation

• Nine Rules and Methodology for Innovation

2、 Brief Introduction for Innovative Design Thinking

• Start from Video of Design Shopping Card

• What is Innovative Design Thinking

• Three Phases of Innovative Design Thinking

• Six Steps for Innovative Design Thinking

• Three Key Loops for Innovative Design Thinking

• Twelve Core Characters of Innovative Design Thinking

• Innovative Design Thinking= Business Thinking + Design Thinking

• Brief Introduction of Innovative Design Thinking Workshop

3、 Introduction of Successful Stories of IDT

• Introduce Successful Stories about Huawei, Lenovo, Daimler, China Airline, CCTV, Volkswagen

• Results and Deliveries Sharing

4、 Ice Breaking

• Selected Games such as Marshmallow Challenge, Tangram, Opportunity and Challenge

• Meanwhile the Games Show Philosophy.

5、 Explore

• Understanding the Background

• Observation by Using of APOEM

• Collect First Hand Information though Empathy

• Deep Insight of Explore

• Set up Challenge by the First Divergence and convergence

• Reconstruction Challenge

6、 Discover

• Stockholder Map

• Persona or Customer Profiling

• Discover of Customer Action, Mindsets, and Contact Points

• Insight of Customer Pains and Expectation

7、 Design

• Customer-Based Innovative Ideas by Customer Journal Map.

• Future-Based Innovative Ideas by the best Future of   Future/Current/Barriers/Ideas

• Ideas Clustering and Improvement and Priority by Dot-Voting

• Combine the Two Ends Ideas

• Got the First Innovation Solution

8、 Innovative Solutions and Feasibility Analysis

• Games Practice of Right Brain

• Story Chain, Relevant, Saying and Doing, Unforgettable Gifts

• Introduce Creative Ideas Methodology

• Get Creasy Ideas by Coercive Association Method

• Feasibility Analysis

9、 Prototype

• Prototype by Lego, Plasticine, and Sketching

• Get Feasibility Innovative Solution

• Set up Roadmap of the Designed Solution

10、Story Telling

• Action Plan for the Roadmap

• Story Telling and Role Play for the Solution

11、Deliver

• Porotype, App, Booklet, Video, PPT or Document for the Solution

• How to Deliver the Solution

12、Summary of Innovative Design Thinking

• Four Phases (E3Ds) and Seven Steps

• Introduction of 62 Innovative Tools

• I like, I wish and I will


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